Zoe Sugg

YouTube Stars

Birthday

Date : 28 March Year : 1990

Age

36 Years Old

Birth Place

United Kingdom

Zodiac Sign

Aries

Relationship

Alfie Deyes (2012–)

Height

5 feet 4 inches (163 cm)

Parents

Tracey Sugg, Graham Sugg

Nationality

English

#31453 Most Popular

Estimated Wealth by period

$3M - 5 Million

Zoe Sugg Net Worth over last years

Yearly earnings (based on current year (2026))

$100K - 300 K

Net Worth (based on previous year (2025))

$3.80 Million

How we calculate estimated net worth.

We use a proprietary algorithm to determine estimated daily earnings, estimated monthly earnings, and estimated yearly earnings for Zoe Sugg. This calculation considers factors such as subscriber and follower counts on Instagram, TikTok, and YouTube, along with engagement rate and viewership figures.

Introduction

Zoe Sugg is an English entrepreneur, YouTuber, vlogger, author, and fashion and beauty influencer. She is best known by her online alias Zoella and for building one of the biggest personal brands in the UK digital space.

Career

Early Debut: Started her YouTube channel “Zoella” in 2009, initially posting beauty hauls, fashion advice, and lifestyle vlogs from her bedroom.

Breakthrough: Gained massive popularity in the early 2010s with relatable, girl-next-door content. Her channel grew rapidly and became one of the most subscribed beauty and lifestyle channels in the UK.

Business Expansion: Launched her own beauty and lifestyle brand Zoella Beauty in 2014, which became highly successful. She also created a homeware and lifestyle range with Boots and other retailers.

Author Success: Released her debut novel Girl Online in 2014, which became the fastest-selling debut novel of all time in the UK at the time of release. She followed it with two sequels.

Recent Work: In 2024–2026, she has focused more on her family life and selective content creation. She continues to run her successful beauty and lifestyle business, releases occasional vlogs, and manages multiple brand partnerships. She has also expanded into podcasting and wellness-related projects.

Family Life

Zoe Sugg was born on March 28, 1990, in Lacock, Wiltshire, England. She has been in a long-term relationship with fellow YouTuber and entrepreneur Alfie Deyes since 2012. The couple has two children — a daughter named Ottilie (born 2021) and a son named Woody (born 2023). She has openly spoken about her struggles with anxiety and panic attacks. She has a sibling named Joe Sugg.

Zoe Sugg Net Worth

As of 2026, Zoe Sugg’s net worth is estimated to be around $3 - 5 million. She has earned primarily through her YouTube career, brand deals, her Zoella Beauty line, book sales, and various business ventures.

Notable Achievements

One of the most successful British YouTubers of the 2010s with millions of subscribers.
Fastest-selling debut novel (Girl Online) in UK history at the time of release.
Created a highly successful beauty and lifestyle brand (Zoella Beauty).
Built a multi-million-pound personal brand spanning YouTube, books, retail, and digital influence.
Co-founder of the influential talent agency Gleam Futures.
Long-term influencer who successfully transitioned into entrepreneurship and family-focused content.

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